The LEGO Group
Procter & Gamble
Walt Disney Imagineering
Excerpt from the book
"The largest, most challenging, yet ultimately fun space that Urban Outfitters has created to date is the building that is home to the communal areas. Here, and with Mandelbrotian beauty, the tiny is juxtaposed with the enormous. Stepping into this space, your eyes are drawn from hand-scattered reclaimed green glass inclusions embedded in the floor up... and up... to the lofty heights of the ceiling. Giant shipping ropes hang from gantries like Brobdingnagian thread..."
"Awash with the patina of time, the workspaces are like an archaeological dig with layers of history, use, misuse, construction, and man-made creativity that peel back to expose stories and engage the imagination. [Dick] Hayne, [founder,] explains: 'When you see the layers of time, your mind fills in the gaps. It says "I wonder what that was, what those layers of paint have seen in their time, who did that [...]" We find this kind of thing exciting - it implies curiosity, imagination, stories.' "
" 'Adaptive reuse' is a creative method of addressing sustainability issues with obvious cost benefits. [...] Urban Outfitters embraced adaptive reuse before the phrase became trendy, tapping into the behaviour of its [early] target market of students, who would take old traffic signs and turn them into a coffee table, or fashion a bar stool from a tractor seat. This philosophy has fuelled a multitude of creative solutions and whimsical additions to the working environment..."