The LEGO Group
Procter & Gamble
Walt Disney Imagineering
Excerpt from the book
ORANGE COUNTY, USA
"Perched on top of a decapitated hill in southern California, the headquarters of sunglasses manufacturer Oakley could be taken for a post-apocalyptic fortress from an alien planet. It's aptly described on Oakley's website as 'a place of reinforced blast walls, product torture chambers and the padded cells of mad science'... Provocative, industrial and iconic, Oakley's headquarters coveys the brand's bold personality and virtues to all who dare to enter."
"Everything at Oakley is about pushing the envelope, being bold, cranking up the volume. A provocative attitude radiates throughout the building: 3-foot-deep windows cast heavy shadows in the intense glare of the sun, buttresses amplify the depth of the walls, while over-scale features heighten the drama. Step through heavy unmarked doors in an imposing facade modelled on the Indian headdress found on an old 25 cent piece, and into the mother of all lobbies."
"Despite this defensive exterior, there is a remarkably generous atmosphere inside. Friendly faces, casual dress, open doors, with anyone from the janitor to the CEO wearing shorts and flip-flops. The rigid uniformity of the externally facing physical environment affords flexibility, freedom and individuality on an inside where people feel free to experiment, take risks, jump off the edge, fall down once in a while, get back up and try it all over again."